When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Independent supermarket operators now have an easy to implement solution for gaining shopper insights and analytics used to power targeted marketing, helping to level the playing field with the ...

ExxonMobil sought to renew its loyalty patform to ensure technical readiness for evolving business needs and to offer a better customer experience. This new contract provides a modern loyalty platform ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. Merchant return policies should be defined under `Organization`, not ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

The secret behind turning casual guests into loyal, higher-spending regulars. As the quick-service restaurant space continues to grow and get more competitive, loyalty programs have transitioned from ...

Employee loyalty is a key driver of organizational stability and sustained growth. When companies actively acknowledge and ...

Church's Texas Chicken has selected ParTech Inc.'s PAR Punchh loyalty program to bring guests closer to exclusive rewards and offers, according to a press release. "PAR Punchh has consistently ...