As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

Influencer marketing usually goes one of two ways, it either results in glowing successes where the returns are staggering or it results in epic fails where it takes the company months if not years to ...

Social media has revolutionized how people find information, discover products and make decisions. Influencers have capitalized on this shift, developing process-oriented business models that ...

The history of social media started with a follow. From Friendster to Facebook, the earliest networks promised to extend in-real-life connections online to build community and bring people together.

Martha Stewart has just published her 100th book. (Image courtesy Martha Stewart Inc.) Widely considered to be the “original influencer,” Stewart has skillfully used her good looks, personal stories, ...