The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience -- 59.6% lower, based on a 95% confidence score, according to recent data ...

RocketReach announced its February 2026 product release, introducing email Sequences, significantly expanded Intent Data coverage, major database growth, and a simplified Universal Credits model for ...

Intent data is critical for B2B company success, with more than 85 percent of all companies using intent data reporting significant benefits, according to data from Forrester Research. Among the ...

The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be ...

Intent data provides an exciting new frontier for marketers to develop better messaging, tactics, and strategies. Capturing and analysing intent data allows you to connect with buyers in a more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Decades ...

There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

Lasso Security, the platform enabling secure AI adoption at enterprise scale, today launched Intent Deputy: the industry's first behavioral intent framework purpose-built for securing AI agents.

Within the world of B2B sales, data and insights are huge tactical advantages. For most B2B companies, be they services, software, hardware or manufacturing, the market is typically small, at least ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...