It is counterintuitive in business negotiation that someone would agree to take a loss so you can take a gain. The key to getting your opponent to do something that is in your best interest is ...

Negotiation is a fact of business life. Whether you’re negotiating your salary, a deadline, a supplier contract, or a team project, your success is linked to how well you communicate and influence.

The key to getting your opponent to do something that is in your best interest is persuading your opponent that accepting your proposition is in their best interest. This is true no matter what you ...