A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...

Posts, vlogs and blogs give followers a window into the lives of creators. From spilling the juicy details of their relationships over their morning matcha, to canvassing the internet for parental ...

Which people and brands have the biggest impact on discussions about content marketing on Twitter? Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing" or ...

Using empathy to establish a good relationship with your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line. By identifying your organization’s key ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...