One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can ...