Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.
Lego discontinued Mindstorms at the end of 2022. Here's what replaced it: a custom chip smaller than a pencil eraser inside a standard-sized 2-by-4 brick. The SMART Brick houses an LED array, ...
Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...
Kids don’t play with one big thing.” The line landed like a provocation this week and threatens to reshape what families buy ...
Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego ...
The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the new SMART Play system works. The first is the LEGO Star Wars line, with ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.