Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

‘We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Clips of a three-year-old Lego clock video that I'd not seen before just resurfaced, and it's making the rounds across social ...