LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

The new interactive bricks are designed to make playing with LEGO sets even more fun.

Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity speakers into its iconic plastic bricks to create a more immersive building ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The first SMART Brick sets are on pre-order - all themed aroudn the Star Wars Original Trilogy. Check them out and how find out much they'll cost.