One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

A new set of guides from Avery and LabelValue detail how to design labels in Canva, integrate QR codes, and print them using Avery templates. The workflow targets small businesses, event planners, and ...

Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Wine labels today are more varied—and important—than ever before. The wine's label is spare—almost coy. An elegant black ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...