Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. These five sets of case studies highlight how law firms in Asia-Pacific are innovating as businesses. They ...

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...