As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, ...

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches ...

Are you a print subscriber? Activate your account. By Kurt Kaufer - 3 hours 7 min ago By Alexandra Jardine - 3 hours 7 min ago By Jon Springer - 4 hours 7 min ago By Ethan Jakob Craft - 4 hours 7 min ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue. But if your lead generation campaigns aren't performing as ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...