The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...

Define the objective of your nurturing program – and keep it realistic. While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing program ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...