The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Define the objective of your nurturing program – and keep it realistic. While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing program ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

This article is sponsored by HubSpot. Very few leads are ready to make a purchase right away; the rest require strategic nurturing before they’re ready to make a purchase decision. Unfortunately, many ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

Measuring the success of marketing programs is nothing new, and there has always been a focus among B2B marketers to quantify the reach and engagement of their initiatives. In the past, much of this ...