Add Yahoo as a preferred source to see more of our stories on Google. For every eagle putt, basket made, or race tape broken, you can’t help but notice the logo on the athlete’s hat, singlet or shoe.

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

NEW YORK, NEW YORK – JUNE 02: Detail of a jersey patch worn by DJ LeMahieu #26 of the New York Yankees for Lou Gehrig Day during the first inning of Game Two of a doubleheader against the Los Angeles ...

They are seen repeatedly on TV commercials, front lawns and social media. They can inspire a generation of voters or become the butt of a joke on the campaign trail ...

Graphic designer Todd Radom gives his thoughts on what NBA logos are worth revisiting. NBA logos are a crucial part of the game. They give hoops fans something to identify with and are a vital element ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...