With “The Lorax” cruising at the box office, Illumination Entertainment is looking to gear up its slate, attaching John Altschuler and Dave Krinsky to pen the script to its “Woody Woodpecker” pic.

Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud ...