The premium cruise line is rolling out a massive Captain’s Club shake-up featuring new loyalty tiers and point thresholds.

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

Wingstop (WING) activated the first national loyalty program in the chain's history last week. Club Wingstop was described as ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...

A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Club Wingstop’s exclusive perks and experiences could help improve guest frequency and same-store sales growth.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service or experience—as the best reason to come back.

Restaurant loyalty programs need an overhaul. Independents often have a tough time competing with giants and Blackbird aims ...

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