Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Casino loyalty programs like Caesars Rewards and MGM Rewards offer some of the industry’s most exclusive perks and benefits. Plus, there’s a new Fanatics ONE loyalty program where players can earn ...