The $599 MacBook Neo is the company’s first true budget product. Why now?

Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, ...

David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore ...

(Bloomberg) -- Apple Inc. is preparing to finally launch a touch-screen version of its Mac computer, reversing course on a stance that dates back to co-founder Steve Jobs. The company is readying a ...

The launch of the MacBook Neo just reshuffled Apple’s laptop pecking order. Here’s what separates the new budget Mac from the traditional "starter" Mac, the MacBook Air.

Apple is internally testing larger iMac models with faster chips as it considers expanding premium product tiers and evolving its desktop lineup.

Apple products have reached a certain stratosphere among consumers, a level that's enviable and somewhat unattainable by other technology firms. When Apple pushes a product, consumers immediately ...

Today is the 30th anniversary of the introduction of the Macintosh. The original “Mac” arrived along with the famous 1984 commercial, aired just once (but then aired many times on local and network ...