If you’re on social media, you'll have come across a new trend taking the TikTok world by storm. It goes by the name ‘Cold Girl Make-up’. The winter equivalent of TikTok’s famed ‘sunburned blush’, the ...

Add Yahoo as a preferred source to see more of our stories on Google. TikTok/themiamoore; TikTok/neoitgirl TikTok's newest makeup trend has been dubbed "Cold Girl Makeup." Makeup trends on TikTok are ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

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All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The winter-inspired ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Contrary to the image it conjures up, cold girl makeup isn't about chapped lips or ...