The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 (here’s the first post) and have since published more than 950 ...

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution.

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Starting price: Contact for a quote. Key features: Marketo Engage is a powerful marketing automation software offered as an individual product or within a suite of Adobe tools. While it is not ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...