Rebrands don't always go according to plan—something that a long line of brands (see: Uber, Tropicana, and Pepsi) can tell you. While new logos are usually made with the best intentions, consumers don ...

Logo redesigns, while nicely profitable for designers and consultants, rarely do a heck of a lot for the company behind the logo. Consumers generally don’t care or even notice. But sometimes, subtle ...

Any time an iconic brand makes a change to its logo, it's noteworthy. And such is the case today with the brand that started in 1966 as the Interbank Card Association (ICA), changed to Master Charge ...

Today, MasterCard revealed a redesign of its consumer-facing logo, the first in 20 years. The way we buy and pay for things has changed dramatically in the past two decades ago—think about the ...

Mastercard is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years. Mastercard has attempted to rebrand itself in recent years ...

This was Mastercard's former logo, introduced in 1996. (David McNew/News/Getty Images) For the first time in 20 years, Mastercard has changed its familiar red-and-yellow logo, swapping it for a ...

No more words. That's the strategy credit card company Mastercard is taking with its logo. In a move to make the Mastercard trademarked red and yellow circles even more iconic, the symbol will be used ...

NEW YORK — What’s in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided ...

(AP) — What's in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for ...