At the height of his fame, Mark Twain was approached by an editor who was assembling a litany of insights into what he would eventually title On the Art of Writing. Never at a loss for a quip or some ...

Hollywood has one of the best pricing strategies designed to maximize sales of the same product across various audiences and stages of that product’s lifecycle. If luxury fashion retailers and brands ...

A Winchester man has launched a business that aims to streamline corporate operations while showing companies how to keep ...

Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

Maurice Levy, chair of ad conglomerate Publicis Groupe, says profit is no longer a sole focus for business. World Economic Forum delegates are "extremely serious" about sustainability, he added. But ...

When deciding on whether or not to sell a cull cow, figure out how long you think you’ll want to keep her and what potential value she would bring you versus what it would be if you sold her today.