Ikea US announced in a post on its internal network on Wednesday that it plans to bump up the pay of its merchandising basics employees. Ikea employees previously told Business Insider that ...

When it comes to making critical decisions about marketing plans and budgets, it’s easy for business owners to get overwhelmed. For every seemingly great advertising opportunity, there are countless ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...