Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...

Kathleen Bowden is the CEO of CXO Communication, a brand strategy and communication firm that partners with C-suite leaders. Your executive team has been working for months on a strategy to transform ...

Since last January, a rolling boil of political action and rhetoric has profoundly affected nonprofits’ communications efforts. Philanthropies and their grantees have been in firefighting mode, facing ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

As talks with the Writers Guild of America stall, the studio trade association has retained D.C.-based firm The Levinson Group to pursue a fresh messaging strategy. By Gary Baum Senior Writer The ...

Private messaging apps are growing exponentially. As it stands, more than 75 per cent of smartphone users use a mobile messaging app at least once a month, and by 2018 the number of users of these ...