Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

AI-powered ad bidding systems are highly sophisticated, but conversion tracking hasn’t kept pace. Ad platforms encourage advertisers to track more actions, while many experts argue for tracking only ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Brands, businesses and marketing agencies alike have a habit of ...

A business’ success relies on maintaining enough revenue generated through sales to keep operations afloat. Such a weight leans heavily on the necessity of customer interactions and engagement, which ...

Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead.