If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

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Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

"Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US ...

ThoughtSpot has sought to ‘match human behavior in terms of how people do analysis,’ says Sumeet Arora, ThoughtSpot chief development officer. ‘The missing piece was the ability to understand natural ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

From shopping to social media, businesses are creating mobile apps for just about anything you can imagine. Search giant Google is betting that companies will want to track performance statistics for ...

With much of the workforce continuing to operate outside the office part or all of the time, an increased usage of mobile devices for work remains the norm. And that means the need for mobile business ...