BUILDING THOSE BRANDS: Within the past week, Modern Bride bridal jewelry shops have popped up inside more than 1,000 J.C. Penney stores, recasting the category with a fresher, younger image and ...

JCPenney says it is hooking up with Condé Nast to launch Modern Bride, giving the retailer exclusive rights to the dead magazine's name in all categories. Fine jewelry will be the first category to ...

Gone are the days of one-size-fits-all bridal wear. Many brides today seek a gown that is as unique as their own stories. Personalization has emerged as the cornerstone of contemporary bridal fashion, ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Your engagement party marks the first celebratory step into what’s to come. While ...

Today’s bride is more interested in showcasing her personal style than replicating a look from a bridal magazine. Now more than ever, she’s seeking to perfect her ensemble with individualized touches ...

Named one of the Top 25 Trendsetters of the Year by Modern Bride magazine and Best Celebrity Wedding Planner by Life & Style magazine, David Tutera is THE name in event planning. Here, David shares ...