During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...

Mercury was merely Ford’s upmarket spin-off, but its planetary name somehow captured the spirit of a space-seeking age. Meanwhile, many cars have found fame repurposing the name of a big cat, and ...

It was not only engineers and designers who shaped America’s muscle car era. Marketing departments played their part, attaching bold, theatrical names to already dramatic machines, carefully crafting ...