The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million ...

The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA ...

In the first year of its new national TV rights deal, the league benefited from games airing on NBC to a wide audience.

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

Led by Sunday Night Basketball and Coast 2 Coast Tuesday, Regular-Season Viewership on NBC/Peacock Averages 2.8 Million ...

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and ...

The NBA ended its 2026 season with a ratings bang, bringing in the biggest regular season audience the league has seen in 24 ...

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big ...

170 million people in the U.S. watched NBA games this season, and NBC's Sunday Night Basketball has been a huge hit.

In an 86% increase from the prior campaign, 170 million people tuned in to watch the 2025-26 NBA season across the league's partner networks.

The league faced heavy scrutiny last year for its declining ratings.