Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

Continuing to push the promise of scalable “native” advertising, Sharethrough just released some Nielsen-vetted data, which -- surprise, surprise -- reflects well on the model formerly known as the ...

With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and outperforms all competing formats Chemistry is ecstatic about the results of ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Apple Podcasts is adding native video support and dynamic ad tools, letting creators deliver audio and video in one feed as competition intensifies.

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

On Friday, Twitter's MoPub launched native video mediation, which will allow publishers to filter their ad requests through whatever native ad network SDK (software development kit) they choose, ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...