NICK WEBB THE Permo's ending of its 13-year sponsorship of the Irish rugby team means that fans will have to go out and buy a new jersey this summer. By all accounts, mobile phone company O2 could be ...

There is something unmistakable about the build up to a match at Allianz Stadium Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum ...

O2, proud sponsor of the England Rugby Team, has produced the biggest England shirt in rugby history. The Giant Rugby Shirt, measuring a staggering 18m by 15m, will tour England and enable fans to ...

England Rugby this morning penned a deal with O2, extending the partnership between the two organisations to 35 years. The extension will see O2 remain the front-of-shirt sponsor for England Rugby’s ...

The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year with the creation of the #WeartheRose tag which was used across social media and ...