It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...

Oracle plans to wind down its advertising division, it said as it reported fiscal 2024 earnings. Oracle's advertising revenue fell from $2 billion in 2022 to $300 million in fiscal 2024. A big change ...

Oracle is bowing out of the advertising business. CEO Safra Catz said advertising revenue fell to around $300 million in fiscal 2024 during a call with investors discussing the company’s most recent ...

Oracle spent over $4 billion creating an ad and marketing products giant, but failed to meet its goals. It struggled against rivals like Salesforce and Adobe, then laid off scores of people in August.