Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Search Atlas Website Studio Unveiled on Day 2 of Search Atlas Christmas Livestreams New York City, United States – December 16, 2025 / Search Atlas / Search Atlas announced the launch of Website ...