A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Dan Lotzof is the Chief Revenue Officer at Notified.

For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

PR incorporates communication that is vital for enhancing the image and value of a brand. As a team, you need to be able to determine whether you are reaching the PR goals that you initially set or ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

Given that it’s 2015 and we’re well into the digital age, I'm still surprised at the archaic nature of the the PR coverage reports I see handed out by agencies and PR teams: Typically, they include ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their ...

New York, NY, Dec. 03, 2025 (GLOBE NEWSWIRE) -- ReachReport, a leader in the field of public relations reporting, proudly celebrates the launch of its Mobile Assistant, further solidifying its ...