Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...
Negative keywords: Google is adding the ability to apply campaign-level negative keyword lists to your Performance Max campaigns. Google said, "this makes managing ...
Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping campaigns decline 32%. BORåS, SWEDEN, January ...
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