How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...

People in the technology business tend to look with starry eyes at what we think the future holds, and it's generally something fantastically transformative. From the beginning, computers were ...

E-commerce has come a long way in the past few years. Businesses can no longer put up a virtual storefront and promise to ship items quickly and assume customers will show up. Their e-commerce ...