This pretty purple skort sold out, well, swiftly thanks to the superstar -- but now's your chance to snag one for yourself. YouTube; Popflex Page Six may be compensated and/or receive an affiliate ...

Forbes contributors publish independent expert analyses and insights. Experienced journalist who covers fashion, beauty and wellness. For millennials who grew up trading rigid denim for the stretchy ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...

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You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Look, I don't make all my fashion choices based on Taylor Swift's style, but I can't say I'm not a ...

UPDATE: We’re not kidding when we say Swifties act fast, so grab your POPFLEX Skort before it sells out! POPFLEX’s Black Friday sale is officially here, and if you’re a Swiftie, now is the time to ...

Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...

Taylor Swift’s “I Can Do It With a Broken Heart” music video proves that her lilac short skort will never go out of style. Of course, Swifties know it wasn’t the first time that the pop star donned ...

Taylor Swift wore POPFLEX Active's bestselling athletic skort in her recent “Fortnight” social media videos and designer Cassey Ho knows just what staples should join her collection. She continued, ...

Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. Powered ...