Marketing research has been traditionally conducted on consumers that can be described as WEIRD (Western, Educated, Industrialised, Rich, and Democratic) (Firat ...

Reflexivity, which requires the conscious appraisal of how researchers’ social positions and subjectivities interact with the research process, has become increasingly popular in qualitative research ...

Physicists have known for decades that the process of observing and measuring phenomena changes those very phenomena—the so-called “observer effect." It does not even matter whether the “observer” is ...

Key to CER is the university researcher’s understanding of, exploration of, and attention to issues of reflexivity, positionality, and power. Without an inclusion of these components, knowledge ...

Physicists have known for decades that the process of observing and measuring phenomena changes those very phenomena—the so-called “observer effect." It does not even matter whether the “observer” is ...