If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Andy Clark is a professor of cognitive philosophy at the University of Sussex and at Macquarie University, Australia. He is a Fellow of the Royal Society of Edinburgh and the British Academy and is an ...

In a much-publicised 2014 study, two Japanese neuroscience researchers found Brazilian soccer star Neymar used 90% less of his brain capacity – measured by neuron signals – compared to a group of ...