Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Much of our success rides on persuading people to do a certain thing, make a particular decision, or behave a certain way. That persuasion is almost always in the form of verbal communication -- ...

Your sales presentation literally makes or breaks a sale. Maybe it’s a sale where you’re trading goods or services for money. Or maybe you’re selling an idea to a partner or a higher-up. Any way you ...

While speaking to another person, we might have to quote something the third person has said. If the third person is being directly quoted, then it is called direct speech. In order to write a ...

In the English language, direct and indirect speech are essential tools in both written and spoken communication. It enables individuals to express what they others have said with clarity and accuracy ...