Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, collusive, and dominant, in our thorough guide.

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing is one of the critical factors that determine the success of any business. If your prices are reasonable, you risk losing clients to competitors. If your prices are too low, you risk not ...

Setting your business’s prices may seem simple: List your product for more than it costs you to manufacture or acquire it, and you’ll make a profit. But your prices are more than just numbers. The way ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...