The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Bic's famous print advert, created by JWT Amsterdam, uses the same photo to advertise two of its products. Both show a man.

Digital advertising growth is showing signs of stalling Print%2C with higher credibility%2C offers an attractive alternative The print audience has money and is willing to spend it I blinked and may ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Relying too much on a single platform for your advertising isn't often good for business. If you've been advertising online through Facebook and Google, you may be looking at alternatives, such as ...

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine exact reporting, ROI or the ability to ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...

Along with the rest of the publishing industry, print peaked in the mid-2000s for city and regional magazines, notes the report. It accounted for up to 95.9% of overall revenue in 2005, but it hasn't ...

The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the ...

We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the newspaper industry? Google has launched its print advertising spinoff of Google AdWords, ...