Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...
How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...
The Human Sciences Research Council (HSRC) receives funding from the Department of Science, Technology and Innovation (DSTI) to conduct the Business Innovation Survey (BIS). Amy Kahn is the project ...