Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

The concept of product sampling seems incredibly simple: you give consumers a little piece of your product with the hopes of a favorable experience, a purchase and ideally, loyalty to your brand.

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

A fancy portable potty may not sound like a manufacturer's sampling tool of choice, but it exemplifies one of the new approaches marketers are taking to get their brands noticed -- and remembered.

Members-only e-Commerce fashion retailer Rue La La has expanded its partnership with e-Commerce media network and product sampling company BrandShare to deliver more free product samples to its ...

Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses ...

This morning on my journey into work, I was given a free little can of pop, a crappy plastic ticket wallet, an international SIM card and a voucher for a free dental checkup (not by the same people ...