A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide ...
The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...
Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...
Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...
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