In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Latin America isn’t a “tough” market anymore—it’s an inventive one.Programmatic ad spend is growing fast across the region.

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...