NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
Content is still king, sure. But maybe context is queen. According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple ...
Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...
Everyone in advertising knows that streaming and connected TV are the future of the industry. One only has to look at the recent upfront closings for NBC, Fox, and Disney, with each boasting about ...
Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...
New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...
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