As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Cognitiv, a deep learning ad platform, was looking for its first president, someone who understood the programmatic ecosystem, earlier this year. It found him in Eric Danetz, global head of revenue ...

Here’s a three-part framework to make local efforts clearer, based on lessons from the updated Technical.ly Ecosystems Map.

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...