Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...