Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit. During the past few years, list-specific co-op databases have surpassed ...

Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

MeritDirect has added Experian’s National Business Database to its proprietary cooperative prospecting database MeritBase. “We first had the opportunity to evaluate Experian’s database in May, 2004 ...

Companies should, and can, implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone ...

Alpharetta, Ga.--ChoicePoint Inc. is to acquire Marketing Information & Technology Inc., an Andover, Mass.-based multichannel prospecting database company. ChoicePoint, which develops credential ...